Understand the behavior patterns of different audiences and optimize your product or content accordingly.
The publisher Magazines.com wants to optimize their products to match their audience. They can use Audience Segments to A/B test their property and segment the audiences for each version of the test. They can use these segments with the Demographics report and access via the Measure API to track audience trends across all versions of their property.
Potential Tagging Structure (full list)
- By Product States – break down audiences based on device or product version
- By User Actions – track product health by understanding who performs valuable actions, such as sign-ups, video views or social shares
- By User State – differentiate users based on log-in behavior, or subscribers vs guests
Related Measure Features