Introduction to Labels

What are labels in Quantcast Measure?

Labels are an advanced feature of Quantcast Measure that allow you to group your audience in an unlimited number of ways across both sites and mobile apps.

Putting labels in place will help you view detailed traffic, demographic, and interest data for virtually any slice of your overall audience. For instance, you can use labels to look at your audience for specific authors, publication dates, site sections, and even individual pieces of video, graphical, or text-based content.
Using labels provides you with a number of business benefits:

  • Get deeper insights to grow your audience—the more you know about your audience at a granular level, the more you’ll be able to create content that resonates with them.
  • Win more and better deals for your ad space—grouping your audience in highly specific ways yields data that can help you create more targeted pitches to advertisers.
  • Craft compelling campaign performance reports—going beyond generalizations lets you show advertisers or ad networks the exact audiences their campaigns are reaching.


Learn more about how to use labels to uncover key insights:
Editorial/Audience Engagement

Advertising Revenue

Advertising Campaign Metrics

A/B Testing

Setting Up Labels

Here are guides you can use to set up labels in Quantcast Measure:

  • For websites
  • For iOS apps
  • For Android apps

Creating Tagging Structures for Your Labels

Since labels can be set up in so many different ways, it can be helpful to see how other sites have approached labels and tagging structures:

Overall, taking advantage of Quantcast Measure’s labels feature will give you an even greater ability to know your audience and share data about them—at both macro and micro levels.