How to Monitor Your Site’s Health

Monitoring a website’s health used to be an analyst’s chore. But today, teams are more integrated than ever. Keeping your marketers, product managers, and even advertisers in the loop is critical. At Quantcast, we believe that understanding your site’s audience should be simple and easily understood by anyone.

Below, we walk through several key areas of your Quantcast Measure profile to show you just how quickly you can check the pulse of your site and learn new insights.

Here are the areas to pay attention to:

  1. Traffic: How many clicks is your site generating? Determine how many users have visited your site with the Traffic report.
  2. Cross-Platform: Are your users heavy desktop or mobile users? Look at the Cross-Platform report to determine visits on unique devices.
  3. Engagement: How engaged are your visitors with your site and content? Understand and analyze the composition of engaged users that make up your site’s audience.
  4. Geographic: Where are your users from? Prove that your website delivers across locations with the Geographic report.

1. Traffic

Your traffic is shown in Uniques, Visits, and Views. Toggle between these graphs by clicking on the tabs near the top.


Here’s how we define each one:

  • Uniques – The number of mobile app users and online cookies for a property.
  • Visits – The number of individual sessions initiated by all the visitors to this property.
  • Views – The number of views of all the pages on this property. A page view is an instance of a page being loaded by a browser.

It’s easy to check how your traffic compares over time. Adjust the dates quickly with the time slider or with the Date Range selector for more precision.



You can also benchmark your traffic across countries.

To focus on a specific region, use the country selector in the navigation bar near the top. By default, your profile will show metrics for the country with the highest traffic. You can switch your default country within your site’s Settings page.


Use this report to determine how many users have visited your site across all platforms: web and mobile web.

  • Is your traffic growing over time? Look at the time slider to get a quick snapshot of how you’re doing.
  • Did any changes in your product have a positive or negative effect on your traffic? Fill in the Date Range selector to find out.

2. Cross-Platform

Similar to the Traffic report, you can toggle between different graphs with the tabs near the top.

Here you’ll noticed we introduce a new metric People1, the number of visitors to your site.

Click into a data point to view the metric numbers.


Use this report to understand your traffic distribution across platforms: web and mobile web.

  • Do you have many mobile users? Consult your report and make sure your website is mobile-friendly.
  • Do you have a mobile app? A high percentage of mobile web users can be an indicator for interest in a dedicated mobile app.

3. Engagement

The Engagement report places your visitors into 3 categories: “Passer-by”, “Regular”, and “Fanatic”. This is determined by their frequency of visits.


Here’s how we define each one:

  • Passers-by – Users who visit only once in a given month.
  • Regulars – Users who visit more than once but less than 30 times in a given month.
  • Fanatics – Users who visit 30 or more times in a given month.

The fewer Passers-by you have, the lower your bounce rate is.

The higher Visits Per Unique Visitor (taken by dividing Visits by Unique Visitors), the more engaged your users are.

You can think of Unique Visitors and Visits as how many total users you have versus how many times your site was visited in total.

Use this report to analyze the composition of engaged users that make up your site’s audience:

  • Are you turning Passers-by into Regulars and Fanatics? Use this data to benchmark how you grow.
  • Do you have an email newsletter? Determine your loyalty metric and if you need to put more resources to increase visits per unique user.
  • Is your site desirable to advertisers? Monitor your Fanatics percentage to make your site marketable.

4. Geographic


Here we show countries and global cities ordered by traffic. Toggle between Affinity, Composition, and Uniques with the links on the far right.

Click “View Details” for the complete list along with a ranking of US designated market areas (DMA) and US States.


Use this report to understand where your audience is located:

  • Do you have an RFP from an advertiser looking to reach audiences in the northeastern United States? Market your traffic down to a granular view of which cities and states your users are from.
  • Does your site support multiple languages? Check where your audience stands globally to consider offering different versions of your site.
  • Are you targeting your content to the right regions? Determine your traffic areas and adjust the coverage of what you report on.

Understanding how to use these reports is the first step to monitoring your site’s health. Whether you’re looking at your audience stats from a high level or going deep with more granularity, your data is always easy to understand. With Quantcast Measure’s data, you can ensure your traffic and engagement is where it needs to be.


People1: It turns out that a single user can be represented by many cookies. New cookies are fired for a number of reasons such as when a user switches between devices and even different browsers. The People metric counts the number of unique users that visit a site, and each user is only counted once even if they have multiple browsers and devices.