In part two of this series, we will discuss the number of ways you can use audience data to help increase engagement on your site.
ABBY AND HER BAKERY
We return to Abby’s Daily Food and Recipe blog from our last post. Now that Abby knows what type of audience data is available to her, she can use this information to help increase engagement with her site’s visitors by creating content they are most likely to enjoy.
Abby sees gaining popularity in recipes on the Internet related to food that shows up in TV shoes and movies. Aiming to be a part of this new trend, Abby navigates to the Media Interests section of her profile in Quantcast Measure.
NAVIGATING TO MEDIA INTERESTS
Abby clicks on “View Details” and selects Show from the drop down menu. She sees that her audience’s affinity is off the charts for the show Game of Thrones. Her audience’s affinity for the show is 2.5x, which means that visitors to her site are more than two and a half times as likely to have watched Game of Thrones than the average Internet user.
NAVIGATING TO THE “AUDIENCE CARD”
“I can work with this!”, Abby thinks to herself. Not only can she take advantage of one of the world’s most popular show to drive more traffic, she has the perfect recipe in mind for her audience: iron throne and sigil themed cupcakes.
GAME OF THRONES INSPIRED CUPCAKES
How awesome is that? Without much effort at all, Abby can rely on Quantcast Measure as a source of ideas to general compelling content. This helps Abby drive more traffic to her site while creating a happier readership.
By now you should be comfortable interpreting and using your audience data. Congratulations! We hope that you’ve found this onboarding series helpful.