Describing Ad Inventory

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Describing Ad Inventory

Objective
Highlight your most valuable audiences for potential advertisers.

Example
SuperHeroes.com has a broad audience, but wants to respond to an RFP from an advertiser who wishes to reach technology enthusiasts. They can use Audience Segments and the Audience Interests report to show that their video game content actually has a high concentration of technology enthusiasts, and respond to the RFP with compelling support data.

Potential Tagging Structure (full list)

  • By Content – tag your property’s content to describe audiences by a particular genre, topic or author
  • By User State – highlight audience inventory based on log-in behavior, or subscribers vs guests
  • By User Engagement – highlight an engaged audiences by tagging valuable actions, such as video views or social shares

Related Measure Features

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