Creative Specifications

Quantcast Advertise - General

Table of Contents

 

 

Creative Execution Guidelines

Content Standards

  • Ads with a white background must include a distinct border to clearly identify where the page ends, and advertisement begins
  • Sponsor of the advertising message must be clearly identified
  • Landing pages must match the offer being made in the advertisement
  • Product claims, warranties, guarantees or other assurances must comply with applicable laws and regulations
  • Ad unit and landing page must have detailed disclosures as appropriate; in particular, full terms and conditions of the offer must be easily accessible on the landing page
  • Quantcast reserves the right to request additional changes to submitted ads that do not comply with content standards. For any ads that are not in compliance with content standard and not revised, Quantcast reserves the right to reject the creative execution.
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Quantcast Hosted and 3rd Party-Served Creative Specifications

Quantcast requires all clients to provide SSL compliant tags.

Top Performing IAB Sizes

Ad Unit Dimensions Max File Size
(GIF/JPG)
Max File Size
(HTML5)
Max File Size
(3rd Party)
Max
FPS
Audio Animation
Wide Skyscraper 160×600 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Rectangle 300×250 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Mobile Leaderboard 320×50 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Leaderboard 728×90 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops

Additional Supported IAB Sizes

Ad Unit Dimensions Max File Size
(GIF/JPG)
Max File Size
(HTML5)
Max File Size
(3rd Party)
Max
FPS
Audio Animation
Skyscraper 120×600 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Half-page* 300×600* 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Banner 468×60 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Desktop Large Rectangle 336×280 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Desktop Large Leaderboard 970×90 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops

*Does not include Filmstrip for the 300×600. Filmstrip creatives are supported as part of our high impact unit offering.

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Rising Star and High Impact Ad Units

Supported Sizes

Ad Unit Dimensions Max File Size
(GIF/JPG)
Max File Size
(HTML5)
Max File Size
(3rd Party)
Max
FPS
Audio Animation
Tablet Interstitial 1024×768 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Wallpaper 1800 1800×1000 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Portrait 300×1050 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Filmstrip 300×600 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
360×280 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
580×400 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Tablet Interstitial Landscape 768×1024 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
800×250 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
Billboard 970×250 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
980×120 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops
980×240 150k 150k 150k Initial
2.2 MB Polite
24 FPS Click Only 30 Seconds
3 Loops

 

HTML5

Ads created in HTML5 offer the benefit of working across devices and platforms.  All HTML5 creative must meet Quantcast ad specifications for file weight and functionality.

Because of the variability in the HTML5 format, we request assets or a live tag for testing prior to launch.

HTML5 Top Performing IAB Sizes

Ad Unit Dimensions Max File Size
Quantcast Hosted
(All Assets*)
Max File Size
(3rd Party)
Rich Media Max
FPS
Animation Other Requirements
Wide Skyscraper 160×600 150k 150k Initial
2.2 MB Polite
3rd Party Served Only 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets
Rectangle 300×250 150k 150k Initial
2.2 MB Polite
3rd Party Served Only 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets
Mobile Leaderboard 320×50 150k 150k Initial
2.2 MB Polite
3rd Party Served Only 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets
Leaderboard 728×90 150k 150k Initial
2.2 MB Polite
3rd Party Served Only 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets

Additional Supported HTML Sizes**

Ad Unit Dimensions Max File Size
Quantcast Hosted
(All Assets*)
Max File Size
(3rd Party)
Rich Media Max
FPS
Animation Other Requirements
Skyscraper 120×600 150k 150k Initial
2.2 MB Polite
Not Allowed 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets
Half-page* 300×600* 150k 150k Initial
2.2 MB Polite
Not Allowed 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets
Banner 468×60 150k 150k Initial
2.2 MB Polite
Not Allowed 24 FPS 30 Seconds
3 Loops
SSL Compliant Assets

* Please provide one zipped folder for each creative containing all assets (CSS, images, javascript, html, etc). Backup images are required for each creative.
** Additional sizes available upon request.

Flash

As Flash acceptance and support across major browser versions continues to decline, Quantcast recommends migrating to HTML5 ad creatives as an alternative to Flash formats to ensure seamless display across devices and platforms.  Alternatively, using an animated GIF/JPG image in lieu of the Flash creative would be recommended to ensure seamless delivery to all browsers and platforms if HTML5 conversion is not possible.

 

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Accepted 3rd Party Tag Vendors:

AdForm Rich Media AdGear Adition Adnologies/HEIAS AdShuffle ADTECH
Atlas BridgeTrack DoubleClick Rich Media DoubleVerify Emediate EyeReturn (voken.eyereturn.com)
EyeWonder Facilitate Digital Flashtalking Interpolls Jivox Knorex
Kpsule LES Mediaplex Mixpo MyThings NextAudience
OpenX ProjectSunBlock Sizmek SMART AdServer Spongecell TradeDoubler
TruEffect Velti Wall Street on Demand Weborama Zedo

 

* Supported, but require a week turnaround to enable.
** Click tracking is not supported for blocking technologies or branded URL’s
If your vendor is not listed above, please contact us to discuss integration.

 
 

Rich Media

Creative using Rich Media must adhere to the following specifications:

Expandable Ads

Ad Unit Start
Dimension
Expanded
Dimension
Expansion
Direction
Expand
Action
Initial Max
File Size
Final
Max Size
Close
Button
Close
Action
Skyscraper 120×600 240×600 Left or Right Click Only 150k 2.2MB polite Required: Top Left, 16pt Click or Mouse Off
Wide Skyscraper 160×600 320×600 Left or Right Click Only 150k 2.2MB polite Required: Top Left, 16pt Click or Mouse Off
Rectangle 300×250 600×250 Left or Right Click Only 150k 2.2MB polite Required: Top Left, 16pt Click or Mouse Off
Half Page 300×600 600×600 Left or Right Click Only 150k 2.2MB polite Required: Top Left, 16pt Click or Mouse Off
Full Banner 468×60 468×180 Up or Down Click Only 150k 2.2MB polite Required: Top Left, 16pt Click or Mouse Off
Leaderboard 728×90 728×270 Up or Down Click Only 150k 2.2MB polite Required: Top Left, 16pt Click or Mouse Off

 

Non-expandable Rich media

Ad Unit Dimension Initial Max
File Size
Rich Max
File Size
Animation Length
Skyscraper 120×600 150k 2 MB 30 secs
Wide Skyscraper 160×600 150k 2 MB 30 secs
Rectangle 300×250 150k 2 MB 30 secs
Half Page 300×600 150k 2 MB 30 secs
Full Banner 468×60 150k 2 MB 30 secs
Leaderboard 728×90 150k 2 MB 30 secs

 

In-Banner Video

Ad Unit Start
dimension
Initial Max
File Size
Max
Polite Load
Video Length Audio Animation Close Button
Wide Skyscraper 160×600 150k 2 MB 15 or 30 secs On click OR mouse-over.
If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.
15 Second or 3 Loop Max Required “Close X” for
Play, Pause, or Stop
Rectangle 300×250 150k 2 MB 15 or 30 secs On click OR mouse-over.
If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.
15 Second or 3 Loop Max Required “Close X” for
Play, Pause, or Stop
Half Page 300×600 150k 2 MB 15 or 30 secs On click OR mouse-over.
If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.
15 Second or 3 Loop Max Required “Close X” for
Play, Pause, or Stop
Full Banner 468×60 150k 2 MB 15 or 30 secs On click OR mouse-over.
If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.
15 Second or 3 Loop Max Required “Close X” for
Play, Pause, or Stop
Leaderboard 728×90 150k 2 MB 15 or 30 secs On click OR mouse-over.
If on mouse-over, there MUST be a 1 second delay. The audio MUST stop when the banner is moused-off.
15 Second or 3 Loop Max Required “Close X” for
Play, Pause, or Stop

**All video and audio must be user-initiated by click or mouse-over. Quantcast does not support auto-play in-banner ads.

Accepted Rich Media Expandable Vendors*

  • Adform
  • Conversant
  • eyeReturn
  • Flashtalking
  • DoubleClick Rich Media
  • PointRoll
  • Spongecell
  • Sizmek
  • Weborama

*For a list of non expandable Rich Media vendors, please reference the 3rd Party approved vendor list.
If your Expandable Rich Media vendor is not listed please contact us to discuss integration.

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Preroll (In-stream) Video

Unit Unit Size Aspect
Ratio
Ad Format Max
File Size
3rd Party
Tracking Tags?
Rich Media? Frame Rate Max Animation
/Video Length
Video
Initiation
3rd Party Video 480×360 or Larger 4:3 or 16:9 VAST or
VPAID Tags
100 MB N/A Yes N/A 24 FPS :30 seconds Auto-Initiated/User-Initiated
Quantcast Hosted Video 480×360 or Larger 4:3 or 16:9 MOV
MP4
FLV
WebM
100 MB Yes
Impression and Click Redirect
No N/A 24 FPS :30 seconds User-Initiated
Companion Banner 300×250 and/or
300×60
N/A iFrame
HTML Static Image
150K Yes
Impression and Click Redirect
No 24 FPS :15 seconds
3 loops
N/A

 

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Mobile

The following are our specifications for our mobile offering.

Ad Unit File Type Dimensions Size
Tablet Image (GIF, JPG, PNG), HTML 5 300×250 150k
Tablet Image (GIF, JPG, PNG), HTML 5 320×480 150k
Tablet Image (GIF, JPG, PNG), HTML 5 768×640 150k
Tablet Image (GIF, JPG, PNG), HTML 5 728×90 150k
Tablet Image (GIF, JPG, PNG), HTML 5 160×600 150k
Tablet Image (GIF, JPG, PNG), HTML 5 300×600 150k
Tablet Image (GIF, JPG, PNG), HTML 5 468×60 150k
Tablet Image (GIF, JPG, PNG), HTML 5 200×200 150k
Tablet Image (GIF, JPG, PNG), HTML 5 250×250 150k
Tablet Image (GIF, JPG, PNG), HTML 5 970×250 150k
Tablet Image (GIF, JPG, PNG), HTML 5 360×280 150k
Smartphone Image (GIF, JPG, PNG), HTML 5 300×50 40k
Smartphone Image (GIF, JPG, PNG), HTML 5 300×250 40k
Smartphone Image (GIF, JPG, PNG), HTML 5 250×250 40k
Smartphone Image (GIF, JPG, PNG), HTML 5 320×50 40k
Smartphone Image (GIF, JPG, PNG), HTML 5 180×150 40k

*Only static or animated images or HTML5 animation is allowed on Smartphone.

Copy and Image Restrictions

  • Image cannot contain more than 20% text
  • Cannot start with punctuation
  • Cannot have duplicate consecutive punctuation characters with the exception of 3 periods
  • Words cannot be greater than 20 characters in length
  • Only 2 consecutive 1 character words are allowed
  • Cannot consist entirely of capital letters
  • Double spacing is not allowed
  • Illegal Characters: IPA Symbols, Diacritical Marks, Superscript and Subscript characters with the exception of TM and SM, and ^~_={}[]|<>

Best Practices

  • Ensure your company’s logo is prominent and consistent in terms of location and dimension across the different banner sizes within each creative set.
  • The value proposition (offer) should be easy to read and simple. It should take up the most space in your ad and be the first thing that your viewer’s eyes are attracted to.
  • The call to action should prominent and clear, being a focal point of the ad. Contrasting colors typically help the button stand out from the background.
  • Include brand imagery and clear images of your product. Utilize people and top-selling products when possible.
  • Consider using colorful, eye-catching background colors to draw in consumer attention.
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Ad Choices

  • The Ad Choices icon is fully supported and is added by default to all campaign creatives, as a standard practice at no cost to the advertiser.
  • The icon measure 77×15 pixels and will be places on the upper right-hand corner of the creative.

Learn more about our advertising solutions.