Measure audiences to see who campaigns have reached.
An ad network wants to understand the audience that a campaign reaches. They can include the Quantcast Measure pixel on their creative and segment their campaigns in various ways, including by creative type and media partner, to understand who they are reaching and how different audiences engage with the campaign. They can then access their campaign reporting through the Measure API to customize to their reporting needs.
Potential Tagging Structure (full list)
- By Ad Campaign – tag ad campaigns to segment users by media partner, creative type, campaign or advertiser
Related Measure Features