Audience Segments – Suggested Tag Structures
Below are commonly used labels you can use to segment audiences based on different label structures. You can simply cut and paste the text in the Tag column directly into your Quantcast Measure tag, as highlighted in the example. You can also use this same dot notation to add hierarchical labels to your mobile app and segment your mobile app audiences, as well.
While the segments below are common, you can be as specific or as broad with your segment structures as you like. However, as a best practice we recommend that you avoid using a more than 3 or 4 sub-segments and consider using additional top-level segments instead.
Remember that you can insert multiple labels into your Measure tag simply by separating your labels with a comma. You can also include spaces when making labels; the only characters that can’t be used within label names are periods (“.”) and commas (“,”) except when used to distinguish hierarchies.
Suggested Segment Labels
|Segment Structure||Elements to Tag||Example|
|Content||Publisher or Property||Publisher.Gawker|
|Full list of suggested content labels||Content Genre||Content.News.Global|
|Example: PulsePoint||Flight / Dates||Dates.2014.Nov-Dec|
|Market or Location||Market.Northeast.Boston-MA|
|Product Features||Product Category||Category.MobileApp.Android|
|Example: BigOven||Product Version||Version.MobileApp.Beta|
|Product Platform or Device||Platform.iOS.iPad|
|Product State for A/B testing||ProductState.VersionA|
|User States||Logged In or Logged Out||UserState.LoggedIn|
|User Actions||Sign Up||Actions.Signup.MonthlyNewsletter|
|Comment / Rate||Actions.Rating.4Stars|