Audience Segments – Native Advertising

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Native Advertising

Native-Ads-1

Objective
Understand the audience that engages with native advertising or sponsored posts.

Example
The publisher Magazines.com wants to sell more sponsored posts to marketers while helping advertisers develop content that will engage their property’s audience. Magazines.com can tag all of their posts and use Audience Segments to see how audiences engage with native ads in order to demonstrate how sponsored content can deliver target audiences to advertisers. They can also access this data through the Measure API to provide campaign reporting to marketing partners to help optimize their sponsored posts.

Potential Tagging Structure (full list)

  • By Content – tag your property’s content to see audiences for a particular sponsored post, topic or advertiser
  • By Ad Campaign – tag ad campaigns to segment users by advertising partner or campaign
  • By User Actions – tag valuable actions, such as sign-ups, video views or purchases

Measure Features to Pair With

 

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