Audience Interests Calculations

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* The actual equation is slightly more complicated, with adjustments made to factor in confidence intervals and ensure higher reliability.

Information for Audience Interest reports is derived from a Quantcast cookie or mobile app that has integrated Quantcast’s SDK. Because some browsers do not support 3rd-party cookies, these reports may represent a subset of your users’ activity and not the overall composition of your site traffic.

In addition, some data in reports may be removed when thresholds are applied to prevent inferring the identity of an individual user (see our privacy policy). Finally, when looking at large data sets, we will sometimes use statistical sampling.