How can I exclude my internal traffic from my traffic counts?

Internal traffic (visits from you or other employees/contributors to your own site) is a tiny part of a typical site’s audience—our studies have estimated internal traffic at less than 1% of the total. If you’re generating an unusual amount of internal traffic, we recommend adding server logic to your pages in order to exclude our measurement tag on requests from your own IP address. Alternatively, you may consider configuring your firewall to block requests to referred from your site.