Want to learn more about Quantcast's industry standard consent solution for GDPR?

Quantcast Choice is being offered free of charge to publishers and advertisers. The solution is now available for self-service download and implementation here. If you’d like more information about the IAB consent framework or want to talk to someone about Quantcast Choice, please let us know.

To read more on GDPR, visit our GDPR Knowledge Center.

Quantcast Choice Self-Serve

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By and for the industry.

IAB Europe announced the Open Transparency & Consent framework -- an open, industry-wide technical standard for supporting the digital content and advertising ecosystem in meeting GDPR consumer consent requirements.

This solution is designed to enable websites, advertisers and their ad technology partners to obtain, manage and propagate consumers’ consent for their personal data to be processed in line with the GDPR. The solution enables transmission of user consent choices to the advertising ecosystem, increasing accountability through consent audit trails.

GDPR for Advertisers

It is very clear is that advertisers, and advertising technology companies all need to pay attention and think about what compliance looks like for their companies. All will need to ensure that they have a legal basis for collection and using personal data for operating their businesses, whether that is to provide targeted digital advertising or other services they may offer that rely on personal data.

One Solution. Global Consent.

The solution architecture allows for consumer consent to be captured and then have that consent signal be propagated wherever the user goes across the web. Once a user has consented to using their personal data on a global basis, it is applicable wherever they go across the web.

Consent signals transmission.

The industry standard-based consent management solution enables the transmission of user consent choices to third- party advertising partners, leveraging existing means of communication used today within the digital advertising ecosystem.

Growing Brand Trust.

The standard increases accountability in the advertising ecosystem by enabling the creation of consent records and an audit trail. Having this transparency improves consumer trust, benefiting the brands leveraging the IAB-endorsed industry solution.

FOR PUBLISHERSYou keep creating content. Let us handle consent.

Publishers have many things to protect - their customers’ data, access to information and their business. Quantcast Choice makes GDPR compliance possible, but makes it easier to manage the flow of consumer consent across your digital ecosystem.

FOR ADVERTISERSUninterrupted business is the goal.

Brands, agencies and exchanges have a role to play in the post-GDPR ecosystem. Find out how the IAB framework, and Quantcast Choice, helps protect the value in the digital content and ads ecosystem.

GDPR Consent For Publishers

Publishers are on the GDPR front lines.

Consumers come to websites to access content. In order to set cookies, and allow marketing partners to set cookies to enable targeted content, advertising and analytics, consent will need to be obtained from the consumer.

The entire advertising ecosystem on which our industry relies will be relying on the publisher’s relationship with the individual consumer for consent. Quantcast is leading the way in supporting publishers in managing this complicated effort.

GDPR consent capture
GDPR consent by purpose
GDPR consent by company
GDPR data access rights

Consent Capture

A clean, easy-to-understand and customizable user experience for capturing user consent preferences. Easy to install and configure.

Consent by Purpose

Consent capture experience allows users to set their preferences on a global or per purpose level, such as analytics, targeted advertising or content personalization.

Consent by Company

If interested, users can go to a company level to see info and tracking purposes for all the companies that are asking to track them.

Data Access Rights

A centrally maintained portal for users to access company privacy policies and forms to request access to or deletion of their data per GDPR requirements.