Want to learn more about Quantcast's industry standard consent solution for GDPR?

Quantcast Choice is being offered free of charge to publishers and advertisers. The solution is in early testing today, and will begin a broader Beta program in March 2018. If you’d like more information about the IAB consent framework or want to participate in the Quantcast Choice Beta program, please let us know.

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Quantcast’s commitment to the GDPRPrivacy by design

Quantcast is committed to protecting the privacy of individuals. GDPR has many positive aspects and furthers our company beliefs in privacy by design, transparency, choice and control. We believe in designing privacy into every product, feature, and decision that we make around data.

Individuals should be able to easily access information about Quantcast’s data practices, including the data that we collect, what we use it for and with whom we share it. Individuals should also have choices over the data that we collect about them.

At the same time, we recognize that the GDPR and the proposed ePrivacy Regulation will introduce some technical challenges to the digital marketing industry.

We are using the opportunity of GDPR preparation to further enhance our products, services, and processes to ensure full compliance, so we can provide brands and publishers with the insights they’re used to from Quantcast post-GDPR.

GDPR Readiness

Quantcast has multiple projects underway to prepare for the GDPR.

Quantcast compliance

Quantcast has undertaken and prioritized a company-wide project to ensure that we are GDPR compliant before May 2018. That includes further strengthening our internal practices around data access, data minimization, and retention. We’ve also updated policies and contractual language to reflect GDPR compliance.

Industry leadership

Quantcast is an active participant in the IAB Europe's GDPR Implementation Working Group (GIG), to develop the industry-standard Open Transparency & Consent framework and work on common interpretations and positioning for the most important issues for the digital content and advertising sector.

Consent solution delivery

As an industry leader in privacy and data protection, Quantcast is developing Quantcast Choice, a Consent Management Provider (CMP) solution based on the IAB Europe’s Open Transparency & Consent framework. Quantcast Choice enables publishers and advertisers to obtain, manage and propagate consumer consent across the digital content and ads ecosystem.

If you haven’t started considering how to prepare for the GDPR, here are some steps in the right direction:

  • Familiarise yourself with the terms of the GDPR, particularly how they may affect your current data protection processes and policies.
  • Consult with your legal team to obtain advice specifically applicable to your business.
  • Assess whether your current controls, policies, and processes meet the requirements of the GDPR, and build a plan to address any gaps.
  • Understand how your advertising and technology partners plan to be compliant and to support you.
  • Monitor regulatory guidance as they develop, since interpretations of GDPR are still developing.