The Future of Cookieless Measurement Playbook
Get guidance on the best ways to approach cookieless measurement and find out what will shape the future without cookies. Download the playbook to learn about:
- Measurement types in a post-cookie world
- Best practices for marketers
- Preparations for the future
Scroll down for more on the state of probabilistic measurement.
Quantcast's Scott Barker on the Future of Probabilistic Measurement
Our lead product manager joins ExchangeWire's COO Lindsay Rowntree at Quantcast HQ to sketch out the state of probabilistic measurement and how its development can shift the marketing landscape.
Potential methodologies
A taster of the content above, we've put together a MadTech Sketch to look at deterministic IDs and modeled conversions.
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