With GDPR implementation rapidly approaching, many advertisers and publishers are still trying to figure out how to obtain and track consumer consent. IAB Europe teamed up with leading technology companies to develop an open, industry standard for how website owners can obtain, manage and propagate consumer consent across the digital ecosystem.
In this white paper, you'll learn:
- How the IAB framework works
- How a Consent Management Provider (CMP) solution built on the IAB framework operates
- Details about the Quantcast Choice CMP entering beta in March 2018