Advertise Customer Success Story Quantcast ad exposure drives 40% new in‑store visits and 19x return on ad spend

  • 40%
    new in-store visits for each of the three promotional periods
  • 19X
    return on ad spend
1

The Results

By combining Quantcast’s superior targeting accuracy at scale, the ability to prospect new customers and influence the customer journey early on, and ultimately validate brand investment in real-world customer visits, Moe’s Southwest Grill was able to deliver a holistic marketing strategy that drove their bottom line.
“The partnership between Moe’s Southwest Grill and Quantcast has elevated the fast-causal brand’s digital marketing strategy to drive trial with new consumers. Introducing the Moe’s brand to a new audience proved to be successful in driving in-store traffic to the brand’s 700 locations.”
Alan Magee
Marketing Director
Moe’s

The Challenge

For their 2017 digital marketing campaign, Moe’s Southwest Grill, a fast-casual restaurant, wanted to drive foot traffic to their 700+ locations. Their aim was to tap into new customer groups through Experian segment data seeds and measure real-world success off Placed Foot Traffic Attribution.

The Solution

Through Influence Audiences with Data Partner Targeting, Moe’s Southwest Grill gained access to Quantcast’s data targeting and brand measurement suite, easily plugging into their Experian and Placed partnerships

Moe’s Southwest Grill leveraged four distinct Experian groups of the “Busy Balancer” brand target.

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