Quantcast Choice Premium for consent management will now support brands and publishers in responding to certain California Consumer Privacy Act (CCPA) requirements across the web and mobile apps. We’ve partnered with Kochava, a market leader in mobile app development, to extend Choice support to mobile apps, for a service called Choice Powered By Kochava and Quantcast.
Privacy is a core tenet for Quantcast, and as such, we’ve been at the forefront of helping our industry evolve to meet consumers’ desire for more digital privacy. Choice Powered By Kochava and Quantcast continues that leadership by giving mobile app developers an important tool in their privacy program tool belt.
Quantcast has worked hand-in-hand with the Interactive Advertising Bureau (IAB) to shape the compliance frameworks for both the General Data Protection Regulation (GDPR) in Europe and now CCPA in the US. Our original Quantcast Choice product, built to help brands and publishers respond to GDPR, is one of Europe’s preferred Consent Management Platforms, live on 62,000+ domains.
Choice support across the web and mobile apps is built to the IAB CCPA Framework. We believe that having one compliance framework for publishers, advertisers, agencies and technology providers seeking to minimize business disruption while putting consumer privacy first is critical, and we’re proud to build our products in line with these recommendations.
Built-in close partnership with mobile application leader, Kochava
Our partner, Kochava Inc., is the leading mobile data attribution platform and provides secure, real-time data solutions to help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Now, in partnership with Quantcast, brands, and publishers will be able to provide digital privacy to their users no matter where they access content.
Quantcast Choice for CCPA will support:
- Consumers opting out of data sales with a Do Not Sell link
- Deploying Do Not Sell cookies and passing a Do Not Sell signal downstream to data partners
- Providing audit logs in line with CCPA requirements
Choice Powered By Kochava and Quantcast will support:
- Adherence to the IAB CCPA Consent Framework for standardization and scale
- Full privacy preference string capture and audit logs
- Native support for iOS and Android
- Configurability for California only, multiple states or all US geotargeting
- Headless implementation
We will be adding more features and expanding regulatory support across web and mobile apps in the first quarter of 2020.
For more information on Choice Premium for CCPA and mobile apps, please visit our website.