Love don’t cost a thing – if you’re JLo. For the rest of us finding love can be a costly and time consuming affair. With the wide range of online dating sites and apps available, we profiled who you might find using the sites and where. While love may know no bounds – geography impacted
After hearing murmurs in the marketplace that brands no longer believe in the power of digital display advertising, Quantcast needed to understand why. Working closely with Brunswick Group, a global advisory firm, we uncovered how consumers across the globe really feel about digital advertising and the content delivered to them every day. We found that
With the Super Bowl quickly approaching and 30 second spots averaging $5 million a pop, we wondered – do Super Bowl ads result in Super Bumps for advertisers? We took a look at how the top-viewed Super Bowl commercials of 2016 (according to AdAge and Visual Measures) impacted search volume for the brands, and who
In the spirit of celebrating our unique culture and the individuals that contribute to it, we’ll profile an outstanding Quantcast employee you should know. Meet Katie Dickerson!
Tech’d out cars are the hottest thing in the automotive industry. The transportation space has been rocked by technology companies like Uber and Google, leaving traditional automakers racing to keep up. Ford committed $4.5 billion toward electric and autonomous vehicles while other concept cars are re-imagining car time activities – one even has its own
Today we’re releasing our first Importance Index focused on consumer electronics brands, just in time for CES. We took a look at some of the biggest consumer brands ranging from Apple to Fitbit on the Ad Age 200 list and used our own Quantcast data to see how they stack up. We closely examined search