Over the last 18 months, one four letter acronym has dominated both advertising and publishing headlines, and has pushed brands to consider data protection in a different way.
Although hard to believe, the one year anniversary of the General Data Protection Regulation is here.
To mark the occasion we’ve taken a look at the numbers to see how website owners have adapted to compliance using Quantcast Choice, our free consent management platform based on the IAB Europe’s Transparency and Consent Framework.
We are happy to report that the industry is listening and consumer’s online privacy is clearly a top priority for publishers around the world. Check out the stats here:
A big thank you to all of our partners and customers who have provided feedback and input along this journey and contributed to the success of Quantcast Choice.
Last week we launched Quantcast Choice Premium, an enhanced version of Quantcast Choice, for publishers and advertisers who need to manage consent across multiple websites. We’re excited to continue helping consumers signal their consent and manage their data privacy throughout their online experiences.
Learn more about Quantcast Choice Premium here.