Quantcast Choice Premium for consent management will now support brands & publishers in responding to certain CCPA requirements across the web & mobile apps.
Quantcast has worked extensively across the industry to define what’s needed in a CCPA Framework. We are currently building an extension of Choice to support some of the needs of website owners’ around the CCPA, which will be released in January 2020. You can learn more about the CCPA regulations in this post. In the meantime,
What is CCPA? The California Consumer Privacy Act (CCPA) was passed in June 2018 and will go into effect January 1, 2020. The CCPA is designed to regulate the ‘sale’ of personal information of California residents by a business. Specifically, the law gives California residents the right to: Prohibit the sale of their personal information Request