Perspectives

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Straight talking: Understanding adtech — from the brilliant to the bad

This is the first installation of a content series that will provide an honest, critical look at the adtech industry to date. By reflecting on where we’ve been and how we got here, we’ll uncover the most practical and ethical path forward. Adtech is facing its reckoning. As it should. After years of unchecked growth

Ad bombardment might be damaging your brand. Here’s how to avoid excessive ad frequency

Why the biggest risk to your brand may be your own advertising.

A New York Minute With David Sequeira

A New York Minute

A New York Minute is a blog series designed to give better visibility to our New York office and Quantcast culture.

The Q + A: Winterbridge Media

Quantcast chats with Winterbridge Media about how they are using machine learning and insights to help direct to consumer (D2C) brands.

The Q + A: AccuWeather

Quantcast chats with AccuWeather’s Eric Danetz about how machine learning and audience insights inform their ad strategy.