LONDON, UK — Quantcast, a technology company specialising in real-time advertising and audience measurement, today announced it has expanded its operations to the Nordic market through the acquisition of Ad Performance, a leader in redefining performance and audience based digital advertising in the Nordic market. Quantcast also announced its Italian expansion and the appointment of Ilaria Zampori to the newly created role of General Manager, Italy. The news follows Quantcast growing its global team to more than 600 employees and doubling its EMEA customer base. EMEA clients include: American Express, British Airways, British Gas, Fiat, TUI Group and Unilever.
“The European digital advertising market was worth a record €30.7bn last year. Forward-thinking marketers are focused on running sophisticated campaigns that drive both immediate revenue and attract new long-term customers,” said Phil Macauley, European Managing Director at Quantcast. “The acquisition of Ad Performance and our expansion into Italy bring our proven technology and proprietary data to advertisers, agencies and publishers in these markets for the first time.”
The entire Ad Performance team will join Quantcast; the existing Ad Performance office in Stockholm will be re-branded to the Quantcast Stockholm office. Ad Performance Co-Founder and CEO, Anders Uhlin, has been appointed to the role of Nordics Managing Director. All Ad Performance customers are being provided with a seamless means to move their ongoing business to the Quantcast product. Terms of the acquisition were not disclosed.
“Last year 66 percent of publishers in Sweden made their inventory available for programmatic trading. To truly maximise the programmatic opportunity, data must be the backbone to any digital advertising strategy,” commented Anders Uhlin, Nordics Managing Director at Quantcast. “We believe no other company in the advertising technology industry has a more intuitive solution and are proud to be joining the Quantcast team to expand its Nordic presence.”
Quantcast has opened a new office in central Milan. Ilaria Zampori brings over 15 years experience in online display advertising. Prior to joining Quantcast, Zampori expanded GroupM’s QUISMA to the Italian market, where she defined the regional sales strategy and developed a local team. Previously, Zampori also led the International Business for Hi-Media in Italy.
Ilaria Zampori, General Manager Italy at Quantcast added: “I’m incredibly excited to join Quantcast and lead its Italian market expansion, at a time when advertisers are increasingly turning to real-time data to drive their digital ad campaigns. Quantcast provides the tools, through its unique technology and solutions, to deliver highly tailored advertising and actionable insights from real-time data across all channels.”
Quantcast evaluates 2.5 million transactions every second and is one of the largest processors of big data in the world. Daily data processing can exceed 30 Petabytes and the company pioneered the application of Big Data and Machine Learning technology to help advertisers influence and capture new customers across all channels. Quantcast amplifies advertisers’ stories with superior accuracy and scale against any target audience. With its accurate targeting applied across all major web and mobile advertising platforms, advertisers effortlessly reach and influence more of the right consumers. It delivers fewer wasted ad impressions, more relevance and bigger impact.
Senior Communications Manager EMEA at Quantcast