Visit Savannah leveraged Data Partner Audiences to target audiences in-market for mid, upscale or luxury accommodations and domestic air travel based on frequent purchase data & purchase predictors.
Solution: For Brands & Agencies
Utilizing DR Targeting with zip code restriction, Quantcast built a custom model that drove significant growth in online gym membership sign-ups within each designated geography.
Quantcast is top performer for HP in Reaching Niche SME & Business Professionals Audience
RESULTS 2X Registrant to Payer Conversion Rate than all other paid channels Scaled budget 6x while meeting performance goals #1 Desktop Display Partner on Plan Assisted in 30% QoQ New User Acquisition CHALLENGE: IMVU, the leading 3D avatar social networking app with over 200 Million registered users, sought a partner that could achieve their Cost
RESULTS #1 CPA Partner 1.6x uplift on conversions CHALLENGE: Fiat Chrysler Automobiles and their agency Mediabrands wanted to go outside of their traditional media metrics to learn more about their converting audience across nameplates to help inform brand initiatives and creative messaging to capture incremental audiences. THE QUANTCAST SOLUTION: Quantcast leveraged their line of sight
RESULTS: Performance 1.8X better than CPA goal in 2017 Drove a 1.4X uplift in site conversions Effectively scaled quote submissions in highly geo targeted mutual locations, reaching new audiences Successfully leveraged language targeting in the Quebec market to ensure that customers were reached in their preferred language CHALLENGE: Promutuel Insurance, a Quebec-based insurance provider, sought a