Moes Southwest Grill

Quantcast ad exposure drives 40% new in-store visits and 19X return on ad spend for Moe’s Southwest Grill

CHALLENGE: For their 2017 digital marketing campaign, Moe’s Southwest Grill, a fast-casual restaurant, wanted to drive foot traffic to their 700+ locations. Their aim was to tap into new customer groups through Experian segment data seeds and measure real-world success off Placed Foot Traffic Attribution. “The partnership between Moe’s Southwest Grill and Quantcast has elevated