Understand who your audience is, in greater detail. Get accurate breakouts of traffic, demographics and advanced data like interests, shopping habits, and brand preferences, customized to fit your business model.
Learn more about nearly any part of your overall audience. Get granular audience insights for specific sections of your site(s), authors, articles, or other custom segments.
Build the exact personas that come across in RFPs. Generate detailed audience profiling reports in minutes that can be immediately shared with advertisers looking to reach a specific audience.
Dig deeper into the interests and psychographics of the persona being requested in the RFP, uncovering insights and strengthening your response when proposing a media plan to marketers.
Stay on top of key audience KPIs for mid-flight optimizations, or deliver value-add insights to advertisers that could lead to additional revenue opportunities or renewals.