We understand the pulse of your consumer across their digital journey. We know the sites they visit. We know the keywords they search. We understand their purchase habits. This gives us insight into the the DNA makeup of your audience.
Better predict and influence your desired audience, at any point in their consumer journey.
Superior Scale & Accuracy
In targeting, there’s often a trade-off between accuracy and scale. With greater precision you reach fewer people. Quantcast provides the most accurate targeting with the broadest reach, validated by Nielsen and comScore.
Quantcast’s audience curation tools allow for extreme flexibility in audience discovery and targeting, driving brand growth with new consumers. Learn More.
Influence the Customer Journey
Connect with your most relevant audience, even before they’re in-market. Whether you want to drive awareness with moms on the go or reach millennials booking a weekend getaway, Quantcast ensures effective reach and frequency to influence your desired audience early in their path to purchase.
Audience Validation & Brand Measurement
Quantcast post-campaign reporting validates that your ads were served to your intended audience. Partnering with leading 3rd party vendors, measure the success of your influence using brand lift, foot traffic, audience validation, or sales lift reports. Learn More.
In a recent study, Quantcast outperformed 8 other data competitors in audience accuracy, targeting by 295% on a global scale
Audience building made easyName your objective. Tell us about your customer. We’ll do the rest.
You share attributes of your ideal audience.
(e.g., women 18-34 who love shopping, traveling and wine)
We build a custom model based on their web browsing, pre-search, demographic, intent, interest, and past purchase behaviors.
(e.g., women 18-34 + Luxury resorts, chef's tasting menu, personal shopper)
We find audiences who fit the profile—at massive scale—then deliver your brand to them at the perfect time.
You can also include traditional demographic targeting in campaigns. Validated by Nielsen as #1 in accuracy and scale. Want more proof? Learn More.
The best brand experience
Deliver engaging ads to audiences in impactful formats, with guaranteed viewability. Surpass goals and make a difference.
It’s crucial to be in the right places, so we added a whitelist of premium inventory for all campaigns, as well as vertical-specific whitelists for deep contextual relevance.
Leverage a worldwide view of real-time behavior and superior AI to offer high-performing best practices—from constantly optimized blacklists to whitelists to a team of engineers & data scientists who work solely on inventory quality—Quantcast strives to be a brand safety industry leader.
We partner with third-party verification vendors to validate that you only purchase high-quality inventory.
We prove it every day
"The partnership has elevated [our] digital marketing strategy and driven in-store traffic to the brand’s 700 locations."