Results
Coupled with Quantcast’s ‘audience validation,’ post-campaign insights confirmed that HomeServe effectively reached their multifaceted audience at scale. Quantcast successfully grew HomeServe across all major brand metrics, seeing 198% lift in brand awareness (Nielsen DBE) and a 12% increase in YOY market share (Moat).
To quantify performance results, Quantcast analyzed cookies exposed to both brand awareness (video) and direct response (display). Analyzing the two cohorts holistically, HomeServe found that cookies exposed to both brand and direct response advertising saw a 514% increase in net-new site visitation, growing HomeServe’s qualified retargeting pool. This ultimately drove a 60% increase in new customers, a 22% increase in sales, and a 5% increase in average order value.