Whether you’re a new blogger or a seasoned publisher, knowing your audience better than your competition can make all the difference in the success of your business. The better you understand your audience, the better you can serve them valuable content, services, and products. With hundreds of analytics tools out there (both free and paid),

How much time do you spend researching your competitors? Does your business have a research strategy in place? Do you know your strengths and weaknesses compared to your business rivals’? Unfortunately, for many businesses both big and small, competitor research is rarely given the attention it deserves, and that’s often detrimental to your company’s long-term

To build a healthy business in today’s climate, you need to understand your users, readers, and customers’ behavior — and this is true whether you’re a blog, publisher, or small business. The analytics and audience insight industry is incredibly complex, and the major players continue to evolve and improve. We now have numerous traffic analytics

The challenge of customer analytics Are you a website publisher who’s trying to get up to speed on customer analytics? If so, you’ve likely come across a lot of technical information about how customers get recognized, measured, tracked, and categorized. Without question, it’s a lot to absorb. So as you look at the analytics tools