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Perspectives

Brands need to better connect with women online

Matt White

International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve

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Who Shops Black Friday vs Cyber Monday? Using Search to Understand Consumer Excitement

Lauren Young

It’s the most wonderful time of the year — Black Friday and Cyber Monday sales! It’s the ultimate showdown of brick and mortars versus online giants. Department stores are especially motivated to recover from a tough year — Macy’s closed 15% of its stores, designer brands pulled products from shelves and even super luxe Neiman

Data & Insights

Pumpkin Pie, Patches and Puree – Using Search to Measure Pumpkin Obsession

Lauren Young

From jack-o-lanterns and pumpkin pie – pumpkins have taken over the season. We dug into Quantcast’s first-party data to see who is completely obsessed.

Data & Insights

Quantcast Bachelorette and Unreal Data Featured in Forbes

Lauren Young

The Bachelorette franchise has exploited America’s obsession with finding love for 14 years and counting. Whirlwind romances and juicy drama are documented in weekly episodes, as viewers join the bachelorette in falling in love with her soulmate and finding a common villain among the suitors. While The Bachelorette has cashed in on the fairy tale, Unreal – a scripted behind-the-scenes look at reality TV dating shows – exposes the lengths producers will

Data & Insights

Before the Olympics, Anxiety Outshines Anticipation of Sporting Events

Lauren Young

Let the games begin! We dug into the data to see who is searching for the Olympics in the U.S., Great Britain, Canada and Australia.

Data & Insights

EU Referendum – Using Search to Understand Reactions to the Brexit Vote

Lauren Young

We took a look at the search behaviour amongst the British public immediately after the monumental vote and examined how the rest of the world reacted.

Quantcast
Data & Insights

Who’s Looking for Dory? A Profile of People Interested in Pixar Movies

Lauren Young

Finding Dory – Sequel to Pixar’s beloved Finding Nemo and a return to their demographic sweet spot “Just keep swimming,” Dory’s famous mantra, served her well as Finding Dory swam into theaters and broke box office records. The sequel to Pixar’s Finding Nemo follows forgetful Dory as she navigates the great sea to be reunited

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