How Quantcast helps Apartment Therapy better understand its audience, from favorite retailers to top milkshake destinations.
To mark Hispanic Heritage Month, we asked our audience insights platform for insights to understand the online behaviors of the Hispanic consumer.
Many publishers are aware of the role audience data can play in facilitating, if not fueling conversations with potential advertisers or sponsors of branded content. So why is there such a big data challenge when trying to measure if your campaign reached the right audience? Check out what some industry leaders have to say about this topic.
In the UK it’s a battle between the practical planners and the wedding well-wishers. Ahead of the wedding between the UK’s Prince Harry and his American wife-to-be Meghan Markle, Quantcast tapped into its AI-driven audience behaviour platform Q to reveal that American consumers are planning on celebrating the big day in true British style. With
International Women’s Day presents a big question for brands. It’s not how to leverage the day for some great PR, or even how to use it as a moment in time to celebrate female talent. The real question is why the themes raised by the day aren’t a focus year-round? If we want to achieve