Quantcast is adding CCPA support to its Quantcast Choice platform for the web while both companies will power in-app privacy choices via a new solution.

As part of Quantcast’s continued investment in the region, the company is also announcing a number of additional key hires.

Dublin, 5 June, 2019 – Quantcast, the audience intelligence and measurement company, today announced the appointment of Matthias Matthiesen as senior privacy counsel based in Dublin. Mr Matthiesen joins Quantcast’s Legal and Corporate Development Team and is responsible for creating, advising and enforcing global privacy and data protection policy for Quantcast, as well as guiding

Die neue, erweiterte Bezahlversion der beliebten Consent-Management-Plattform ist ab sofort verfügbar. Sie basiert auf der kostenlosen Version Quantcast Choice, die bisher 10 Milliarden Einwilligungssignale auf 26.000 Websites mit einer durchschnittlichen Einwilligungsrate von über 90 Prozent erfasst hat. München, 15. Mai 2019 – Das Technologieunternehmen Quantcast bringt heute weltweit Quantcast Choice Premium auf den Markt, eine

New hires boost legal team for machine learning technology company focused on radically simplifying advertising on the open internet.

München, 6. Dezember 2018 – Lego ist nicht unbedingt nur ein Kinderspielzeug. Nur die Hälfte der Internetnutzer, die in der Vorweihnachtszeit nach den bunten Bausteinen suchen, haben Kinder und mehr als die Hälfte (57 Prozent) sind Männer. Andere Spielwarenmarken wie Playmobil, Baby Born, Barbie und der Audioplayer Toniebox werden dagegen überdurchschnittlich häufig von Menschen über 60

San Francisco, September 25, 2018 – Quantcast, which owns and operates the world’s largest audience insights and measurement platform on the open internet, today announced, Q for Publishers, a new suite of products for media owners. The new tools enable publishers to identify new, more granular audiences across their properties while validating their audience composition faster than

San Francisco – July 31, 2018 – Quantcast Choice, the free consent management platform launched by Quantcast ahead of the implementation of the General Data Protection Regulation (GDPR) in May 2018, enabled its one billionth consumer consent choice on July 26. The milestone follows a number of industry reports naming Quantcast Choice as the most

LONDON, May 15, 2018 – Quantcast, which owns and operates the world’s largest AI-driven audience insights platform for the open internet, today announced the launch of Quantcast Choice. Available from today for free, Quantcast Choice is the first widely available implementation of the IAB Europe’s Transparency and Consent Framework. The product has been in beta

SAN FRANCISCO, May 9, 2018 – Quantcast, which owns and operates the world’s largest AI-driven audience insights and measurement platform for the open internet, today announced the appointment of Dr. Peter Day as Chief Technology Officer. Day joined Quantcast in 2016 and most recently served as vice president of engineering. Day began his career in

SAN FRANCISCO, CA, May 1, 2018 – Quantcast, which owns and operates the world’s largest AI-driven audience insights and measurement platform for the open internet, today announced the appointment of Simon McPhillips as Marketing Director for Europe, the Middle East, and Africa (EMEA). McPhillips previously led marketing and brand for Vodafone UK, the nation’s biggest

Quantcast, the world’s largest AI-driven audience behavior platform for the open internet, today announced the appointment of Disha Gosalia as Vice President of Service Operations and Support.

SAN FRANCISCO, April 5, 2018 — Quantcast, which owns and operates the world’s largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Sam Barnett as its first Chief Product Officer to oversee the development and growth of the company’s product portfolio. Barnett will be based in San Francisco and report

SAN FRANCISCO, CA, April 3, 2018 – Quantcast, which owns and operates the world’s largest AI-driven audience behavior platform for the open internet, today announced the appointment of Dorothy Tse as Vice President of Product. In this role, Ms. Tse will be responsible for scaling Quantcast’s product suite while developing new capabilities that drive value

Die Automobilbranche ignoriert bei ihrer Werbung größtenteils noch die Kaufkraft von Frauen. Zu diesem Ergebnis kommt eine aktuelle Auswertung des Technologieunternehmens Quantcast in Großbritannien. Trotz steigender Kaufkraft von weiblichen Zielgruppen setzt die Autowerbung immer noch hauptsächlich auf Konzepte, die vorrangig Männer ansprechen. Daten der britischen Regierung zeigen, dass der Besitz von Autos bei Frauen in

Quantcast, the world’s largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Meredith Long as Chief Revenue Officer for North America.

Quantcast, an AI technology company focused on the marketing and publishing industries, today announced that it will expand its advertising solutions into seven markets across Asia.

Rob Horler joins Quantcast to help the company scale globally as demand for insights, targeting and measurement solutions accelerate.

A recognized marketing, media and technology industry leader, the former Neustar, Datalogix/Oracle and Starcom MediaVest Group executive strengthens the Quantcast management team for accelerated growth

Volker Helm verantwortet ab sofort als Managing Director DACH Nordics die Geschäfte des Technologie-Unternehmens Quantcast im deutschsprachigen Raum sowie in Skandinavien.

Quantcast sees the average Australian web user on average about 400 times a month

Eine Studie von Quantcast und Basis Research zeigt: Die Kaufentscheidung von Verbrauchern ist hochindividuell, flexibel und wird durch Werbung beeinflusst.

  75 % der Kontaktpunkte sind digitale Kontaktpunkte 86 % der deutschen Verbraucher starten mit einer Auswahlliste in ihre Customer Journey Ob Verbraucher eine Marke ihrer Auswahlliste kaufen oder nicht wird von gesehener Werbung beeinflusst   Für Marken ist es wichtig, Verbraucher während des Kaufprozesses – online wie offline – zu begleiten, um die Entscheidung

Detroit Office Expansion to Support Concentrated Focus on Auto Industry

The appointment of Muller coincides with dramatic growth in the company’s Australian operations

Umfangreiches Forschungsprojekt von Basis Research und Quantcast gewährt Einblicke in den Kaufentscheidungsprozess. Verbraucher starten mit wenig Marken.

The new political data partners will be integrated into Quantcast Audience Grid, which provides marketers the ability to target audiences with industry-leading scale and accuracy.

The partnership includes the integration of Quantcast’s Real-time Advertising Academy (RTA), into the ANA’s School of Marketing.

Wie Werbetreibende Daten für ihre Kampagnen nutzen können, zeigt die neue Microsite, die Quantcast anlässlich der dmexco launcht: quantcast.de/datastories.

Lorizio joins Quantcast having most recently served as senior vice president of Buyer Cloud at Rubicon.

Quantcast-Umfrage unter deutschen Marketingentscheidern: Neukundengewinnung zentralstes Ziel digitaler Kampagnen Den Website-Besuch beurteilen jeweils 47% der Befragten im Rahmen der Customer Journey als „sehr wichtig“ oder „wichtig“ 70% erfassen, wann ein Nutzer ihre Website erstmals besucht Das Unternehmenswachstum durch neue Kunden auszubauen, ist für die Mehrheit deutscher Marketingentscheider ein zentrales Ziel ihrer digitalen Kampagnen: Einer aktuellen

Sydney, Australia, June 1st, 2016 – Quantcast, a leader in applying the power of big data to digital and mobile advertising, has boosted its Australian office headcount with three senior hires, starting in June. PHD’s head of digital, data and technology, Peter Hunter joins the team in the role of commercial director, AdMaxim’s Chris Greenwood

The new 4A’s Programmatic Workshop, in Miami, will be powered by Quantcast’s existing industry training program called the Real-time Advertising (RTA) Academy.

Über ein Viertel der deutschen Marketingentscheider, die Quantcast zum Thema Marketing-Attribution befragt hat, nutzt aktuell kein Attributionsmodell zur Evaluierung digitaler Kampagnen.

Collins served on the leadership team as Quantcast’s CFO for the past nine months and, prior to joining full-time, was a strategic and operational advisor to the Company.

Wenn Mobile Advertising beim Nutzer ankommen soll, muss es kreativer und relevanter werden. Zu diesem Ergebnis kommt die Studie „Mobile + Me” von Quantcast.

Die Viewability Rate ist zum heißen Thema avanciert. Noch fehlt es an Standards und langfristigen Erfahrungen, welchen Einfluss die Viewability Rate zum Beispiel auf die Performance hat.

Independent research finds 20% of digital display budget is spent programmatically by large financial organisations

Die digitalen Werbeausgaben der Finanzbranche steigen – wie Real-Time-Advertising in der Branche eingesetzt wird zeigt eine aktuelle Studie von Quantcast.

Google’s Sandra McDevitt joins as Vice President, People & Places NBCUniversal’s Paul Curtis joins as Director, Agency Group Partnerships.

This new platform provides any publisher, marketer or data owner the ability to significantly increase the value they derive from the audiences.

Programmatic Advertising ist in Deutschland angekommen und wird immer häufiger für Branding-Ziele eingesetzt – zu diesem Ergebnis kommt der Programmatic Advertising Report von Quantcast.

Rapidly growing data and advertising leader opens new Texas office, looks to expand local team

In the 20 years since search became a basis for digital advertising, marketers have honed and perfected their approach to make it one of the most efficient and effective means of advertising available. Search has become a standard at the narrow end of the marketing funnel, and in doing so has driven broad industry adoption

Quantcast Search Powered Audiences kombiniert Signale aus Search mit individuellem Zielgruppen-Modeling und der genauen Aussteuerung von Display-Werbung.

Laut dem Bundesverband Digitale Wirtschaft e.V. investierte der deutsche Einzelhandel zuletzt 276 Millionen Euro in Onlinewerbung und zählt damit zu den absoluten Topspendern. Quantcast, Spezialist für digitale Werbung und Zielgruppenmessung in Echtzeit, zeigt, wie Onlinehändler mehr aus ihren digitalen Marketingstrategien herausholen können, indem sie User entlang ihrer Customer Journey begleiten und so gleichermaßen Neukunden gewinnen

SAN FRANCISCO, CA — Quantcast, one of the world leaders in applying the power of big data and analytics to digital and mobile advertising, today announced that respected and highly experienced industry leader, Stephen Collins, most recently CEO and  director of e-commerce SaaS provider Bazaarvoice (NASDAQ: BV), has been appointed as Quantcast’s new chief financial officer.

The entire Ad Performance team joins Quantcast and Ad Performance’s Stockholm office becomes Quantcast’s base for the Nordic market.

The entire Ad Performance team will join Quantcast; the existing Ad Performance office in Stockholm will be re-branded to the Quantcast Stockholm office.

Ilaria Zampori expanded GroupM’s QUISMA to the Italian market, where she defined the regional sales strategy and developed a local team.

Für Quantcast stehen in Europa alle Zeichen auf Wachstum: Das Werbeunternehmen eröffnet zwei neue Niederlassungen in Skandinavien und Italien.

TORONTO — Quantcast, a technology company specializing in real-time advertising and audience measurement, announced today the expansion of its Toronto office and the appointment of Tina Barnes as head of Canadian field sales. “Entering a new international market can present a challenge for any company looking to maintain the performance, attentiveness and industry leadership that customers

Programmatic Branding wird wichtiger – das ist das zentrale Ergebnis des „Programmatic Branding Report” von Econsultancy und Quantcast.

MÜNCHEN — Der Zugang zu zunehmend mehr mobilen Endgeräten hat das Kommunikations- und Surfverhalten der Verbraucher weltweit verändert. In Deutschland surfen mittlerweile 34,33 Millionen Menschen mobil (AGOF mobile facts 2014-III), Tendenz steigend. Das befeuert den mobilen Traffic, der sich laut Cisco in Deutschland bis 2018 verzehnfachen wird (Cisco Visual Networking Index Global Mobile Data Traffic

Quantcast baust Standort Deutschland aus: Michael Peek und Michael Kornobis verstärken das Münchner Team.

Die Top3-Themen der digitalen Werbebranche sind laut der befragten Kunden von Quantcast eindeutig Mobile, Attribution und Video.

LONDON —Quantcast, one of the world leaders in applying the power of Big Data and analytics to digital and mobile advertising, announced today the appointment of John Lamphiere as director, EMEA corporate sales & operations. He will be based in the Dublin office. Lamphiere joins Quantcast’s EMEA team to manage all functional heads across sales and

Die dänische Reederei DFDS Seaways setzt auf die Echtzeit-Daten und Technologien von Quantcast im Rahmen seiner Full-Funnel-Display-Kampagne.

The Best Places to Work are determined using company reviews shared by U.S. based employees who elected to participate in the survey.

SAN FRANCISCO — Quantcast, one of the world leaders in applying the power of Big Data and analytics to digital and mobile advertising, today announced two major additions to its leadership team. Peter Kuipers, currently CFO at The Weather Company, has been named Quantcast’s new chief financial officer, and Peter Sirota, previously general manager of Amazon

Quantcast eröffnet ein neues Büro in Hamburg. Für die Beratung und Betreuung der Geschäftspartner im norddeutschen Raum ist Marcel Heuer verantwortlich

Miriam Friedmann verantwortet als Senior Marketing Managerin bei Quantcast Deutschland alle Kommunikations- und Marketingaktivitäten für den deutschsprachigen Raum.

Adblade, a content advertising platform, also lands in the top five, demonstrating the wide adoption of content-based advertising.

Quantcast will now be able to leverage its deep knowledge of consumers’ online behavior with Struq’s ability to personalize an ad.

Quantcast übernimmt Struq, den weltweiten Marktführer für Ad-Personalisierung und Cross Device-Retargeting mit Hauptgeschäftssitz in London.

D’Souza joins Quantcast from Google, where he held several roles, most recently as director of Global Brand Solutions.

As Sales Director, White quadrupled headcount within the company’s UK sales division in the space of two years, and helped to secure Concern Worldwide.

The Audience Interests report enables publishers to understand not only the audience that interacts with their sites and apps.

Quantcast holt zwei neue Client Strategists ins Münchner Team: Ab sofort übernehmen Steffie Jacob und Anna-Katharina Knarr die aktive Kundenbetreuung.

Das Kundenportfolio von ELEMENT C wächst weiter: Ab sofort sind die Münchner Kommunikationsprofis für die Medienarbeit von Quantcast zuständig.

Quantcast announced today that Mike Kelly, an accomplished executive and industry leader has joined the company’s board of directors.

Concern Worldwide utilised Quantcast’s real-time digital advertising technology to tag and map the pattern of user behaviour on relevant conversion pages.

The EDAA accredited Quantcast after the company underwent an independent certification process with an EDAA-approved independent Certification Provider.

Quantcast hat das Gütesiegel der European Interactive Digital Advertising Alliance (EDAA) verliehen bekommen.

London, 13 November 2013: Audience measurement and real-time advertising company Quantcast has received independent verification for its brand safety policies under the Institute of Practitioners in Advertising (IPA) and the Incorporate Society of British Advertisers (ISBA) Brand Safety Initiative. This independent verification confirms that Quantcast’s systems and policies prevent ads from appearing within unsuitable or damaging

LONDON – Sept. 12, 2013 – Quantcast, a digital advertising company specialising in audience measurement and real-time advertising, has made two key appointments in France and Germany as the company executes on expansion plans for Europe in Paris and Munich. Quantcast announced the appointment of Franck Lewkowicz as managing director, France, and Paco Panconcelli as managing

Quantcast’s massive in-house data set and sophisticated predictive modeling allow advertisers to identify new prospects quickly, easily on Facebook.

The company’s new EMEA Operations Center will provide support for account management, product operations, marketing and finance.

Quantcast File System Dramatically Improves Performance and Doubles Storage Efficiency for Hadoop Processing, significantly improving data I/O speed.

Leading publisher leverages Quantcast Brand Lookalike targeting to bring advertisers more powerful brand campaigns

This offering, the first of its kind, will enable millions long tail publishers to provide consumers with greater choice regarding interest-based ads.

Prior to Quantcast, Jag led development and commercialization of one of Google’s most important Display products and defined strategy for the second largest business unit at Google.

Throughout his career, Mr. Kosinski has held senior sales management & development roles including Category Development Officer, as well as VP Political Advertising at Yahoo!

First Syndicated Online Measurement Service to Achieve Certification for Compliance with IAB Measurement Standards.

Quantcast announced today the appointment of Philip Macauley to UK Managing Director, where he will be responsible for leading the company’s operations and expansion into the UK market.

Quantcast announced today the appointment of Julio Pekarovic and Michael Blum as Chief Financial Officer and General Counsel respectively.

Quantcast now delivers audience insights localized for every country to support its burgeoning slate of international publishers and marketers.

In the past year Quantcast has transformed the audience measurement landscape from static, retrospective aggregate reporting to live, impression level data that connects the planning, buying, and media fulfillment.

Technology Leader Joins Polaris Venture Partners in $27.5 Million Round for Digital Media Pioneer

The Quantcast Media Program the first solution to allow the buying & selling of audiences based on accurate, consistent and actionable data across the Web.

The primary differentiator of the new cross-platform solution is the size of the available TiVo/Quantcast sample, 35,000 households total.

The Internet’s most successful ad supported online video companies – Broadband Enterprises (BBE) and Hulu –  have adopted Quantcast services.

Quantcast Marketer provides advertisers with a revolutionary solution that generates insights from online consumer interactions associated with their brand.

Quantcast’s pioneering approach to digital audience measurement provides local publishers the unique ability to better understand their audiences and deliver advertisers powerful solutions.

Quantcast, today announced that MTV Networks (MTVN), a division of Viacom (NYSE: VIA, VIA.B), will deploy Quantcast solutions across its online portfolio to enhance its ability to quantify unique audiences and ultimately deliver greater value to its advertising partners.

Implementing Quantcast services will enable the Disney-ABC Television Group to more accurately define their unique audiences & deliver greater value to marketers and advertisers alike.

Quantcast, the pioneering provider of the world’s only census-based audience measurement platform, today announced that Todd Teresi will join its executive team as Chief Revenue Officer.

Quantcast announced the launch of the online media industry’s first audience measurement solution to provide comprehensive visibility into cookie-based traffic counts & people-based audience estimates for millions of Quantcast’s “quantified” web properties.

Quantcast, the pioneering provider of the world’s only open direct-measurement audience service, today announced it has committed to and initiated the Media Rating Council (MRC) accreditation process.

Quantcast Media Planner, is a first-of-its-kind service enabling agencies and marketers to find audiences that match their defined campaign targets.

Quantcast announced today that it has closed a Series B financing round with Founders Fund and Polaris Venture Partners.

Quantcast, the pioneering open Internet ratings service, today announced that it has named Adam Gerber Chief Marketing Officer (CMO).

Quantcast has launched a robust suite of media measurement services, free for publishers in its Quantified Publisher program.

In an analysis of leading Quantified Publishers, Quantcast found a common dramatic increase in traffic for those publishers that have built and deployed widgets (“applications”) on the Facebook platform.

Quantcast’s new capabilities can report on all Flash-based media, including videos and online games as well as both Web-based and downloaded desktop widgets

Quantcast, the world’s first open Internet ratings site, today announced that Netscape, WordPress and Answers.com have recently joined Quantcast’s free Quantified Publisher program.

Quantcast results also suggest promising websites for banks to reach potential customers.

With hundreds of millions of individuals visiting millions of sites, it should come as no surprise that better measurement is key for advertisers.

The free service will help Web content publishers of every size obtain audience measurement resources that were previously only available to the big-budget sites.