FAQ zur DSGVO: Einwilligung der Verbraucher und Ihre Website Somer Simpson Wir haben mit Somer gesprochen, um von ihr zu erfahren, wie sie die DSGVO für die Digitalbranche beurteilt und welche Möglichkeiten Websitebetreiber haben, um unter der neuen Gesetzgebung eine Einwilligung von Verbrauchern zu erhalten.
Cannes Lion Cannes Lions 2018 reflected a maturing industry, but one still at risk of ignoring its demons Konrad Feldman Co-Founder and CEO of Quantcast, Konrad Feldman, discusses the key takeaways from Cannes Lions 2018
Data & Insights Stop Sitting on a Mountain of Data Scott Brown Many publishers are aware of the role audience data can play in facilitating, if not fueling conversations with potential advertisers or sponsors of branded content. So why is there such a big data challenge when trying to measure if your campaign reached the right audience? Check out what some industry leaders have to say about this topic.
GDPR The Universal Language of Consent Somer Simpson Head of Product Management, Somer Simpson, discusses how the IAB Framework can help advertisers, publishers, and consumers get on the same page for GDPR with a universal language of consent.
Events How the Hackathon Was Hacked Bradon Rice Measure Hackathon is the Quantcast engineers’ chance to go from pain point to product in 24 hours. Watch the video and see the format switch-up that led to some surprising results.
GDPR Seven tough questions publishers should be asking Google on GDPR Somer Simpson Google has had some controversial stances to GDPR. Publishers are left wondering the best path forward. Below are questions that can help guide the dialogue
GDPR Shopping for a GDPR Expert? What to know before you commit Somer Simpson Head of Product Management, Somer Simpson, takes on the the topic of what a GDPR expert is, how to deal with conflicting opinions, and best practices when shopping for one.
