SAN FRANCISCO, CA — Quantcast, one of the world leaders in applying the power of big data and analytics to digital and mobile advertising, today announced that respected and highly experienced industry leader, Stephen Collins, most recently CEO and  director of e-commerce SaaS provider Bazaarvoice (NASDAQ: BV), has been appointed as Quantcast’s new chief financial officer.  Over the last 18 months, Collins has acted as an advisor to the company’s executive leadership team and has developed a solid understanding of the company’s rapidly growing business.

“Stephen has been a leading strategist and visionary in our industry since its very beginning, and I could not be happier that we now have the benefit of his experience and perspective on our executive team,” said Quantcast co-founder and CEO, Konrad Feldman. “After years of chaos, the digital marketing industry, particularly programmatic advertising, is finally beginning to rationalize. We have tremendous momentum entering this new era, as marketers and ad agencies around the world increasingly understand the unique advantages that our vertically integrated solution and proprietary data provide. Stephen will play an integral role in our continued growth and innovation.”

Collins brings a diverse set of competencies and relevant industry experience to his new Quantcast role. In addition to his deep financial leadership experience as CFO at Bazaarvoice and DoubleClick, he has served as CEO of both private and public technology companies and has held the roles of chief information officer and chief strategy officer. Collins is also a director for a number of private technology companies including Kenshoo, Mediaspectrum, iCitizen and Spendsetter. Prior to Collins being named CEO of Bazaarvoice, he served as CFO, leading the company’s 2012 IPO and follow-on offering. Before joining Bazaarvoice, Collins was CEO of Juris, Inc., a leading legal technology software provider acquired by LexisNexis in 2007. Collins joined DoubleClick in 1997, helping to lead its 1998 IPO before becoming CFO in 1999, later adding the chief information officer responsibilities, leading all research and development. Collins began his career with PricewaterhouseCoopers, before taking a financial leadership role at Colgate-Palmolive. He received his Bachelor of Science degree in Accounting from the University of Alabama.

“I’ve been working in this industry since the early days when companies were struggling to just figure out what the Internet meant to their businesses. Today, it’s clear that better data and better modeling are two keys to success, and no one has more of both than Quantcast,” said Collins. “Quantcast has an exciting vision and an outstanding and committed team to realize that vision. I’m looking forward to working together with all our people to deliver exceptional value for our customers.”

Collins succeeds Quantcast’s prior CFO, Peter Kuipers, who has left the company to pursue other opportunities. “I want to thank Peter for everything he did for us during his time here. We wish him well in his future endeavors,” said Feldman.