Quantcast Data Insights COVID-19 Online Behavior Trends

Quantcast’s 1st Party Data has been following online behavior throughout the COVID-19 pandemic. Below is collection of infographics, tool kits, and webinar recordings that aim to help agencies & brands navigate through this time.

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United States Data Insights

Learn how individual verticals were impacted by the pandemic and how they should be adapting their marketing strategies.

Gaming Sales and player activity smash records

Quarantine is challenging the preconceptions around typical Gaming audiences

Grocery How COVID-19 is Changing Grocery Retail

Now that work-from-home & remote learning have become the norm, US consumers are cooking more meals at home

Retail The Changing Landscape of Retail Audiences

While US retail sales have been impacted overall, we are seeing a surge in online activity

Technology The Changing Landscape of Tech Audiences

Technology is among the many sectors in the US seeing buying behaviors evolve due to COVID-19

Automotive How the online automotive buying audience is shifting

Across the US, we see an uptick in traffic to dealer sites as car buying moves online

Dining & Restaurants Shifts in Consumer Dining Behavior

Among all generations, we see that Millennials remain the predominant users of delivery apps

Timeline Historical look at Interests changes during COVID-19

Timeline United States

As the Nation begins to reopen, Quantcast taps into the live nature of our data set to reflect on the twelve week evolution of changing consumer behavior

Timeline United Kingdom

Quantcast has examined the top online behaviours of the UK online population since lockdown began

Timeline Canada

As Canada begins to emerge from one of the most challenging times, we take a look back at how online interest has changed over 8 weeks

Timeline Italy

As Italy begins to emerge from one of the most challenging times, we take a look back at how online interest has changed over 8 weeks

Canada Data Insights

Learn how individual verticals were impacted by the pandemic and how they should be adapting their marketing strategies.

Tool Kit Insurance

As consumer behavior continues to shift, there is an opportunity for brands to boost engagement with customers through digital channels

Tool Kit Agencies & Brands

With restaurants asked to shut down during self-isolation, food delivery has been in the forefront

Tool Kit Business and Finance

Since banks announced mortgage relief plans Canadians have also been looking for similar exceptions for their credit card debt.

Canada Trends by Week

Online Behavior Week Over Week Every week, we take a deeper look into our data to see how Canadians adjusted to life in a pandemic.

ROAD TO RECOVERY Week 10&11 June 1, 2020

As Canadians deal with a heatwave, they are also looking to pandemic friendly sports and outdoor activities.

ROAD TO RECOVERY Week 8 & 9 May 19,2020

With loosening restrictions and warm weather, Canadians look to the outdoors.

ROAD TO RECOVERY Week 6 & 7 May 4, 2020

As the country begins to reopen in phases, Canadians look forward to life after lockdown.

THE NEW NORMAL Week 5 April 20, 2020

Another week under lockdown sees Canadians try to improve their living conditions.

THE NEW NORMAL Week 4 April 13, 2020

Despite restrictions, Canadians still have aspirations to travel.

COPING WITH CHANGE Week 3 April 6, 2020

Homeschooling and job loss are top of mind.

COPING WITH CHANGE Week 2 March 30, 2020

Canadians look to the arts and cooking to fill the time.

COPING WITH CHANGE Week 1 March 23, 2020

Canadians adjust to life at home full-time.

APAC Data Insights

Learn how individual verticals were impacted by the pandemic and how they should be adapting their marketing strategies.
couple on a hike

AUSTRALIA & NEW ZEALAND Travel Insights

We take a look at the recovery of the travel industry by demographic.
Singapore cityscape

SOUTHEAST ASIA Travel Insights

We take a look at the recovery of the travel industry by demographic.

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