MSC Cruises is the world’s largest privately owned cruise company. Operating in a highly competitive and challenging industry, it has a strong presence in Europe, South America and South Africa, where it is currently market leader. THE CHALLENGE The growing demand in the cruise industry and the shift in consumers’ purchasing behavior towards digital interactions
As the top-performing partner for Visit NC, Quantcast drove a 35% lower CPA, 11.5x more arrivals per thousand and a 37% lower bounce rate with qualified traffic than the second-best-performing DSP on the plan.
TourismOhio uses search intent data to find new audience segments.
With Quantcast Attribution Insights, Royal Caribbean identified which of its partners were adding the most value and optimized its media spend.