RESULTS: Performance 1.8X better than CPA goal in 2017 Drove a 1.4X uplift in site conversions Effectively scaled quote submissions in highly geo targeted mutual locations, reaching new audiences Successfully leveraged language targeting in the Quebec market to ensure that customers were reached in their preferred language CHALLENGE: Promutuel Insurance, a Quebec-based insurance provider, sought a
THE CHALLENGE PolicyGenius, an online insurance marketplace, was looking for a better way to evaluate the true performance of their three prospecting partners. Armed with just their ad server reports, they suspected the true prospecting performance of one partner in particular was being obscured by unauthorized and heavy retargeting. THE SOLUTION To gain full visibility
Quantcast tracked the behavior patterns and search intent of automotive insurance shoppers, identifying real-time behavior changes.