YouLend grows brand presence and gains prospects

YouLend, a Danish financial technology start-up, specializes in providing real-time financial data to SMBs for building a ‘live view’ of their customer, allowing them to adapt repayment plans depending on the financial health of a customer’s business. Having recently entered the European market, YouLend partnered with Quantcast to reach audiences at scale. The main goal for the YouLend team was to raise awareness of their brand amongst a highly relevant online audience in Denmark. An additional key objective was to ensure that a high viewability goal was reached, in order to maximise exposure and cost efficiency.

The YouLend opportunity was unique in that, with no other concurrent traffic acquisition tactics, they were able to observe how Quantcast’s ‘brand audiences’ solution was lifting brand awareness and fuelling performance.

YouLend was able to witness the transition of their new audience as it moved from awareness to consideration and even brand preference, as this audience then started to engage with the website. They reached one million prospects with a 72% viewability goal delivery.