Advertise Customer Success Story Quantcast Helps Youi Identify Customers Earlier in Their Car-Hunting Process

  • 500%
    Uplift in conversion rates
  • 77%
    In target reach
1

Quantcast tracked the behavior patterns and search intent of automotive insurance shoppers, identifying real-time behavior changes.

“A key growth strategy for our business was to get in front of potential customers earlier—to be top of mind before they had even kicked a tire or taken a test drive. Quantcast gave us great insight into these critical moments in the consumer journey, which led to an impressive uplift in driving enquiries from a new format.”
Fabrizia Roberto
Head of Marketing
ANZ Youi

The Challenge

Identify prospective customers earlier in the car-hunting process, expanding the brand’s reach beyond traditional auto-centric sites and further up the funnel.

The Solution

Quantcast tracked the behavior patterns and search intent of automotive insurance shoppers, identifying real-time behavior changes.

Devising a high-quality desktop and mobile-video solution, Quantcast’s video campaign demonstrated that video plays a significant role in driving conversion efficiency

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Quantcast custom audiences?

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