Youi takes video campaign for a test drive to accelerate auto insurance conversions
About the Brand Youi
Youi is a general insurance company that underwrites its own policies for vehicle, home, watercraft, and small business insurance.
“A key growth strategy for our business was to get in front of potential customers earlier—to be top of mind before they had even kicked a tire or taken a test drive. Quantcast gave us great insight into these critical moments in the consumer journey, which led to an impressive uplift in driving enquiries from a new format.”
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