Advertise Customer Success Story Global coffee brand discovers new ways to connect with customers and increase coffee subscriptions through the Quantcast Platform

  • 100%
    increase in coffee subscriptions
  • 100%
    increase in holiday coffee gift purchases compared to previous year
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“To best service clients today, media firms need access to reliable real-time information in order to make the best decisions and recommendations for each account. Adding Quantcast and their unique insights to WITHIN’s portfolio of partners has enabled us to consistently exceed campaign targets. We’re excited to continue our work with Quantcast across a wide range of sectors, helping more brands take advantage of the opportunity to reach new audiences online.”
Joe Yakuel
Chief Executive Officer
WITHIN

The Challenge

Due to the COVID-19 pandemic, most commuters started working from home in March of 2020, which put an abrupt halt to their daily coffee shop visits. To compensate for the dramatic dropoff in sales, this global coffee retailer needed to pivot quickly and find a new way to connect with t heir customers.

The Solution

By analyzing the rich, granular audience data available within the Quantcast Platform, WITHIN’s team discovered that the company’s existing coffee subscribers had an unusually high affinity for topics such as “gardening” and “home improvement.” These were topics that the brand hadn’t previously associated with their audience, or leveraged as part of their campaign development and planning. These audience insights from Quantcast proved so valuable that they now provide the foundation for how the brand identifies and targets audiences across other platforms.

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