Case Study
Wickes builds brand awareness with Brand Lift Live by Quantcast™
“We're really pleased to see our first activity with Quantcast has driven such positive results and a strong uplift in brand awareness. The large creative formats really allow us to communicate our offers."
Shelley Allison, Head of Marketing, Wickes
Overall lift in brand awareness
Brand lift on tablet
Wickes is a home improvement retailer and garden centre, based in the UK with more than 230 stores throughout the country.
Industry
Retail
Brand
Wickes
Product
BLL, Quantcast Advertising Platform
Challenge
Wickes, a home improvement retailer with a very strong market presence, wanted to further increase awareness of its brand with online video (OLV). They needed a partner who could help them better understand consumer knowledge of their brand within their competitive set.
Solution
They leveraged Brand Lift Live, Quantcast's real-time brand lift solution, to measure and optimize towards those most receptive to the brand, asking control and exposed respondents “which of the following DIY brands have you heard of?” They leveraged video assets with video wraps to maximize brand impact.
Results
The home improvement retailer saw a 9% lift in brand awareness, which was a strong performance due to their already strong market presence. They also saw a 4% lift on mobile, 19% lift on desktop, and 62% on tablet, highlighting that the campaign resonated best on larger screens.
