Westpac drives brand preference uplift with creative messaging
About the Brand Westpac
Westpac Banking Corporation is an Australian bank and financial services provider that is headquartered in Sydney, Australia.
“At a trying time for the financial sector, we were thrilled with the results that Quantcast delivered for Westpac. Quantcast’s brand solutions have been instrumental in helping us grow brand preference with Australian business owners aged 18-49. The results show that programmatic can really play a role within brand campaigns.”
Director of Media Planning
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