“Visit Savannah faces the same problem many DMOs face when trying to drive incremental bookings during need periods: We don’t have access to the right data to know who to target. Quantcast was able to mitigate this problem with their unique approach and generate $1.6 million in revenue on an $80k spend! This was by far the most impressive programmatic campaign we’d ever run and they’re now an integral part of our overall strategy.”
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