Solution
The Spurs were able to efficiently grow their ticket sales by identifying high-potential prospects similar to their current fan base.
Efficient Prospecting: Quantcast minimized wasted impressions by reaching people who most closely matched the online behaviors and patterns of the Spurs’ existing online ticket purchasers.
Smart Retargeting: Quantcast kept the Spurs top of mind with potential ticket purchasers by identifying and converting the Spurs’ highest-value website visitors.
Audience Insights: With Quantcast-provided data, the Spurs learned that their fans were most likely to make ticket purchases on Friday afternoons. This information helped to inform advertising messaging and to manage daypart reach for other channels, such as television.