TFE Hotels Leveraged Quantcast’s audience insights to empower their marketing strategy and deliver outstanding results.

TFE Hotels is the only global hotel group to be headquartered in Sydney, with an established portfolio of brands including Adina, Vibe, Travelodge, Rendezvous and TFE Hotels Collection. TFE Hotels were looking to understand the nuances between their different hotel audiences with the dual aim of targeting more effectively while improving return on ad spend (ROAS).

Quantcast worked with TFE Hotels to build out a sophisticated tagging infrastructure to segment their audience at an incredibly granular level. This allowed the hotel group to understand the nuances between each brand’s audience and identify high value customers for growth opportunities. Using this data, they were able to shift from tactical activity to an always-on approach that supports all brands in market with targeted, relevant and consistent messaging.