Advertise Customer Success Story Exceeded return on ad spend goals by 4x

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With over 70 retail locations and 650 employees, Structube is now the leading retailer of contemporary and modern home furniture in Canada.

  • 4x
    ROAS vs goal for Direct Response Media
  • 65%
    Lift in site visits due to Brand + DR investment
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Prospecting new customers and exceeding client goals

“Last year we tested Search Powered Audiences within a 3-tier campaign approach with the objective of driving awareness while keeping performance. We were impressed that we surpassed our ROAS goal by 4X. These types of results not only grew our business, but they build trust to keep testing new tactics for upcoming campaigns.”
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Samuel Flores
Digital Marketing Manager
Structube

The Challenge

Structube wanted to increase online revenue during the key Q4 period, especially around major shopping days. While Quantcast was successfully driving acquisitions through direct response media, it was essential to expand activity to the consideration phase and in-market audiences without compromising performance.

The Solution

Structube’s investment in a more holistic online strategy through Quantcast’s Search Powered Audiences, as well as heavy-ups and holiday messaging around Black Friday, Cyber Monday and Boxing Day, were able to bolster site visits and increase revenue without losing any efficiency during peak season.

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