Advertise Customer Success Story Accelerate Subscriber Growth for Global Streaming Entertainment Company

  • 75K+
    Total free trial subscriptions
  • 3.9x
    More than the platform site average
1
“Quantcast’s ability to create custom audience models using live data from Quantcast Measure helped us scale outside the walled gardens and discover new audience segments to further growth. Their rich audience insights and powerful targeting informed our media approach outside of open web display and video.”
Evan Ballard
Vice President Global Performance Marketing
Allied Global Marketing

The Challenge

Allied Global Marketing’s client, a global, publicly-traded entertainment company with a $2 billion market cap, sought to accelerate subscriber growth outside the walled gardens. Their marketing objective was to maximize global free trial volume at an efficient cost per acquisition and understand the unique attributes of their audience.

The Solution

Allied Global Marketing partnered with Quantcast to unlock new audience growth opportunities. Quantcast’s real-time audience data was used to curate custom targeting models for four audiences: Cord Cutters, Early Retirees, Competitive Conquesting against other competitive streaming platforms, and targeting based on TV genre. Quantcast insights uncovered the psychographics and media consumption patterns of their target audience, which ultimately influenced the media planning approach for other paid channels.

The Results

Quantcast was able to achieve:

  • 75K+ total free trial subscriptions
  • New Prospects targeted by Quantcast media converted, on average, at a rate 3.9x more than the platform site average.

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Quantcast custom audiences?

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