Global streaming service unlocks new audiences and watches subscriptions skyrocket

Allied Global Marketing’s client, a global, publicly-traded entertainment company with a $2 billion market cap, sought to accelerate subscriber growth outside the walled gardens. Their marketing objective was to maximize global free trial volume at an efficient cost per acquisition and understand the unique attributes of their audience.

Allied Global Marketing partnered with Quantcast to unlock new audience growth opportunities. Quantcast’s real-time audience data was used to curate custom reach models for four audiences: Cord Cutters, Early Retirees, Competitive Conquesting (against other competitive streaming platforms), and TV Genre Fans. Quantcast insights uncovered the psychographics and media consumption patterns of their desired audience, which ultimately influenced the media planning approach for other paid channels.

The streaming entertainment company achieved 75K+ total free trial subscriptions. New prospects reached by Quantcast media converted, on average, at a rate 3.9x more than the platform site average.