Advertise Customer Success Story Accelerate Subscriber Growth for Global Streaming Entertainment Company

Allied Global Marketing’s client, a global, publicly-traded entertainment company with a $2 billion market cap, sought to accelerate subscriber growth outside the walled gardens. Their marketing objective was to maximize global free trial volume at an efficient cost per acquisition and understand the unique attributes of their audience.

Allied Global Marketing partnered with Quantcast to unlock new audience growth opportunities. Quantcast’s real-time audience data was used to curate custom targeting models for four audiences: Cord Cutters, Early Retirees, Competitive Conquesting against other competitive streaming platforms, and targeting based on TV genre. Quantcast insights uncovered the psychographics and media consumption patterns of their target audience, which ultimately influenced the media planning approach for other paid channels.