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Stallantis Automobiles drives nameplate customers on the road to conversion

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About the Brand Stallantis

Stellantis is a multinational automotive manufacturing corporation with a wide portfolio of brands, including Fiat Chrysler, Dodge, Jeep, and Maserati.

about the agency Mediabrands

Mediabrands is a client-first, consulting-led, community-driven group of 13,000 media and marketing specialists in over 130 countries.

Challenge

Fiat Chrysler Automobiles and their agency Mediabrands wanted to go outside of their traditional media metrics to learn more about their converting audience across nameplates to help inform brand initiatives and creative messaging to capture incremental audiences.

Solution

Quantcast leveraged their line of sight into all 32MM+ Canadian Internet users 530 times a month to analyze Chrysler’s converting audience’s path across the internet. This allowed Chrysler to gain an in-depth understanding of their core consumer’s habits, unique insights into triggers, and path to conversion signals that could be leveraged across their creative messaging and other marketing tactics in both social and display. Quantcast Performance Audiences also drove efficient ‘Schedule A Test Drive’, ‘Find a Dealer, and ‘Search Inventory’ leads, becoming the #1 CPA partner on the plan.

Results

Chrysler successfully gained insights into their converting audiences, leading to a 1.6x uplift on conversion. Quantcast’s ‘performance audiences’ also drove efficient ‘Schedule A Test Drive,’ ‘Find a Dealer,’ and ‘Search Inventory’ leads. Quantcast became the #1 CPA partner on the plan.

 

  • #1

    CPA Partner

  • 1.6x

    Uplift on conversions

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