StarHub leverages first-party data to connect with their telecom audience
About the Brand StarHub
StarHub is a leading Singaporean telecommunications company that delivers world-class communications, entertainment, and digital solutions.
about the agency Carat
Carat, a dentsu company, is the world’s first media agency. It pioneers and delivers brand, media, and digital communications solutions to some of the most storied and innovative brands in the world.
“Carat has a strong partnership with Quantcast and continues to leverage its technology to deliver effective performance strategies across StarHub’s digital campaigns. This includes leveraging the audience and campaign insights that are unique to the Quantcast Platform.
The strong collaboration between both teams has led to significant growth in ramping up acquisitions, which in turn has contributed to positive growth for the StarHub business.”
“Our goal was to reduce the cost of acquiring new customers and Quantcast has by far been one of the best performing platforms in driving conversions across the B2C and B2B sectors for StarHub. Quantcast have constantly delivered against our campaign goals, with the cost per acquisition (CPA) delivering 2x more effective results when compared to other ad tech providers.
Working with Carat and Quantcast changed the way we approach digital advertising in our business, helping us to become more efficient with our strategies and drive actual results that matter.”
