Advertise Customer Success Story Drove 15% increase in conversions and improved CPA by 35%

StarHub and Quantcast

The leading homegrown Singaporean company that delivers world-class communications, entertainment and digital solutions. Providing mobile and fixed services, premium content and a diverse range of communications solutions to people across Singapore.

  • 35%
    Improvement in CPA achieved
  • 73%
    Higher conversions when pairing brand and performance activity
StarHub laptops

Delivered Against Their Goal Of Reducing CPA Across The Campaign

“Carat had worked with Quantcast to develop a holistic strategy to drive awareness and conversions amongst audiences in Singapore for StarHub’s SIM Only product. By tapping into Quantcast’s data, insights and targeting capabilities, positive results were achieved with 35% improvement in CPA for the campaign.”
Evonne Ching

The Challenge

With the advent of Mobile Virtual Network Operator’s (MVNO) storming into the market in recent years, a new-generation of mobile consumers has been born. Gone are the days of lock in contacts, this audience are enjoying lower priced, no-contract mobile plans. With MVNOs popularity growing for their flexibility with their no contract SIM Only Plans, traditional telco StarHub were looking to engage with this new-generation of mobile consumers to drive awareness of their newly launched SIM Only 1-Year Plan. StarHub challenged Quantcast to drive awareness with this audience and encourage online purchase.

The Solution

Connect brand and performance activity to drive customer acquisition at a reduced cost.

Quantcast’s advertising solutions across Display and Video drove new sign-ups for StarHub’s SIM Only 1-Year Plan and successfully delivered against their goal of reducing CPA across the campaign.

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