Standard Chartered Bank credits Quantcast with delivering 40% more net new customers
About the Brand Standard Chartered Bank
Since opening its first branch in Singapore in 1859, Standard Chartered has become a leading international banking group that now serves clients in over 100 dynamic markets across the globe.
About the Agency dentsu Singapore
Dentsu is the largest agency brand, operating in 145 countries and regions globally.
“In a highly competitive financial services marketplace saturated with competing offers, we needed a partner who understands fluctuating consumer behavior. Quantcast’s real-time data paired with audience intelligence allowed us to tap into these audiences to drive our client’s bottom line.”
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