Specsavers looks to digital media to drive bookings of eye test appointments
About the Brand Specsavers
Specsavers is a British multinational optical retail chain that offers optician services for eyesight testing.
About the Agency Initiative
Initiative is a full-service global media agency built to grow brands through culture.
“By knowing who to target and understanding how to reach more of these customers, and potential customers, online, Quantcast has been an integral part of our success. They have been a top digital performer for Specsavers to date and are currently one of our major programmatic display partners.”
Digital Marketing Manager
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